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Free tool · Metrics

Unit Economics Calculator

Do you make money on each customer? Enter your order value, costs, repeat behaviour and acquisition cost to see your LTV, LTV:CAC and payback period.

LTV : CAC

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Frequently asked questions

What is a good LTV:CAC ratio?

A ratio of about 3:1 or higher is a commonly used benchmark. Below 1:1 means you lose money acquiring each customer.

How is lifetime estimated?

We use 1 ÷ monthly churn as the average customer lifetime in months, capped at 60 months to stay conservative.

Estimates only, based on the inputs you enter. Not financial, tax or legal advice. Your numbers stay in your browser.

Learn the concept

Founder Playbook · Level 3

11 revenue models — and which fits your startup

Founder Playbook · Level 3

Unit economics: CAC, LTV and contribution margin in rupees

Founder Playbook · Level 5

Product metrics that matter: activation, retention and NPS

More free tools

Startup Cost Calculator

Estimate one-time and monthly costs to start your business in India.

Runway & Burn Calculator

How many months until your cash runs out — and when you break even.

Break-even Calculator

How many units you must sell each month to cover your costs.

Pricing Calculator (with GST)

Set a selling price from cost, margin, GST and marketplace fees.